Designing systems that bring clarity, build mattering, and create freedom to live a life worth living
Powered by WRG Automation & Intelligence Systems.
We partner with leaders, teams, organizations, and individuals to align priorities, strengthen culture, cultivate relationships, and promote healthier systems for work and life.
What is the Willow Run Group?
A modern leadership and life-design company.
WRG helps people create clarity, build systems that support their goals, and make decisions that align with the life they actually want to live.
Our Blueprints
Leadership Blueprint
Systems leadership, mattering, and clarity tools for school and organizational leaders.
Freedom Blueprint
Life, money, and habits aligned into one intentional direction for individuals and couples.
Legacy Blueprint
Purpose, transitions, and generational impact for people designing their next chapter.
WRG Automation & Intelligence Systems
Modern Intelligence for Modern Work
Intelligent systems that simplify complexity and expand capacity.
WRG Automation & Intelligence Systems (AIS) brings structure to modern workflows through AI-powered systems that clarify processes, reduce cognitive load, and create meaningful leverage.
From inbox management to content creation, strategic planning to communication intelligence—our systems help leaders, teams, and organizations work with clarity and intention.
Who We Serve
Leaders & Executives
For organizational leaders, business owners, executives, administrators, and decision-makers who want clarity, confident leadership, and systems that actually work.
High-Capacity Professionals
For individuals who are ambitious, busy, and responsible for a lot — and want their habits, money, energy, and goals aligned in one clear direction.
Couples
For couples who want their life, money, routines, and decisions working together toward a shared vision and long-term alignment.
People in Transition
For anyone navigating a life or career transition who needs clarity about what comes next — whether changing roles, rebuilding, or designing a new chapter.
Meet the Founders
WRG was founded by Dr. Steve Troyer, Dr. Shelly Wilfong, and Tessa Troyer. Together they bring systems leadership, mattering and psychology, and financial and lifestyle clarity into one cohesive, practical framework.
Dr. Steve Troyer
Systems Leadership
Brings expertise in systems thinking, organizational leadership, and strategic change management to help leaders build resilient and effective organizations.
Dr. Shelly Wilfong
Psychology & Mattering
Integrates psychology, research on mattering, and human development to help people understand their values and design lives that matter.
Tessa Troyer
Financial & Lifestyle Clarity
Focuses on financial systems, lifestyle design, and practical implementation to help people align their money, habits, and daily choices with their goals.
Ready to Design Your Life?
Let's start with clarity. Book a free consultation to explore which blueprint aligns with your vision.
Book Your Clarity Call