Great work begins with clear direction.
Willow Run Group helps leaders, teams, organizations, and individuals align priorities, strengthen culture, cultivate relationships, and promote healthier work and life through thoughtful systems and intelligent design
Powered by WRG Automation & Intelligence Systems.
What is the Willow Run Group?
A modern leadership and life-design company.
WRG helps people create clarity, build systems that support their goals, and make decisions that align with the life they actually want to live. This happens by bringing intention, structure, and follow-through to the way they live, lead, and work.
Our Blueprints
Our Blueprints are practical frameworks designed to help people lead well, live intentionally, and build systems that support both. Each Blueprint addresses a different dimension of work and life, but they are designed to work together by bringing clarity, structure, and long-term alignment.
Leadership Blueprint
Systems leadership, mattering, and clarity tools for school and organizational leaders.
Freedom Blueprint
Life, money, and habits aligned into one intentional direction for individuals and couples.
Legacy Blueprint
Purpose, transitions, and generational impact for people designing their next chapter.
WRG Automation & Intelligence Systems
Intelligent Systems for Modern Work
Intelligent systems designed to reduce friction and expand capacity.
WRG Automation & Intelligence Systems bring structure to modern workflows by applying AI where it meaningfully supports decision-making, focus, and follow through.
From inbox management to content creation, strategic planning to communication intelligence - - our systems help leaders, teams, and organizations work with intention, without adding noise or unnecessary complexity.
For organizations exploring AI more intentionally, the right starting point is understanding, not implementation.
Who We Serve
Leaders & Executives
For organizational leaders, business owners, executives, administrators, and decision-makers who want clarity, confident leadership, and systems that actually work.
High-Capacity Professionals
For individuals who are ambitious, busy, and responsible for a lot, and want their habits, money, energy, and goals aligned in one clear direction.
Couples
For couples who want their life, money, routines, and decisions working together toward a shared vision and long-term alignment.
People in Transition
For anyone navigating a life or career transition who needs clarity about what comes next - - whether changing roles, rebuilding, or designing a new chapter.
Meet the Founders
WRG was founded by Dr. Steve Troyer, Dr. Shelly Wilfong, and Tessa Troyer. Together they bring systems leadership, mattering and psychology, and financial and lifestyle clarity into one cohesive, practical framework.
Dr. Steve Troyer
Systems Leadership
Brings expertise in AI, systems thinking, organizational leadership, and strategic change management to help leaders build resilient and effective organizations.
Dr. Shelly Wilfong
Psychology & Mattering
Integrates psychology, research on mattering, and human development to help people understand their values and design lives that matter.
Tessa Troyer
Financial & Lifestyle Clarity
Focuses on financial systems, lifestyle design, and practical implementation to help people align their money, habits, and daily choices with their goals.
Ready to Design Your Life?
Let's start with clarity. Book a free consultation to explore which blueprint aligns with your vision.
Book Your Clarity Call