About Willow Run Group
WRG is a modern leadership and life-design company. We help people create clarity, build meaningful systems, and live and lead with intention.
Our Mission
To build systems that create freedom — in leadership, in life, and across generations.
Vision: A world where people live intentionally, lead confidently, and create meaningful impact.
Philosophy: People thrive when clarity, structure, and human connection work together. Our job is to help you build the systems — personal, financial, organizational, and relational — that support the life and leadership you want.
What We Believe
Clarity is Freedom
We believe clarity is a form of freedom. Without it, decisions are harder, progress feels slower, and leadership becomes reactive.
People Matter
We believe people matter — and when they feel valued, they show up differently. Mattering creates trust, connection, and meaningful progress.
Systems Support Life
We believe systems do not have to be rigid; they can be supportive, simple, and human. Good systems create space for what matters most.
Alignment Creates Progress
We believe progress happens when identity, values, and decisions move in the same direction. WRG is here to help you build that alignment.
Our Story
Willow Run Group was created with a simple belief: life and leadership work better when they are built with clarity and intention.
Too many people — leaders, couples, high-capacity professionals — are living and leading reactively. We help shift that.
WRG brings together systems leadership, mattering and belonging, and practical life design. The result is a grounded, human approach that helps people move forward with confidence, stability, and meaningful progress.
WRG integrates clarity, leadership, and intelligent systems to help people live and work with purpose.
Meet the Founders
Dr. Steve Troyer
Co-Founder
Steve specializes in clarity, systems leadership, and operational structure. His work is grounded, practical, and shaped by years of leading complex organizations. He helps leaders create environments where people experience clarity, alignment, and meaningful progress — without the chaos and reactivity that often come with leadership.
Dr. Shelly Wilfong
Co-Founder
Dr. Shelly Wilfong brings two decades of research and practice in mattering, belonging, and leadership psychology. Her work helps people feel valued, seen, and understood — creating cultures where people can thrive. She focuses on the human dynamics of leadership: identity, connection, trust, and emotional presence.
Tessa Troyer
Co-Founder
Tessa helps individuals and couples build clarity around life, money, and intentional living. She brings financial insight, practical planning, and a deeply human perspective to the Freedom Blueprint. Her work helps people align their money, decisions, and habits with the life they actually want to live.
Ready to begin your Willow Run journey?
We'd love to hear about your vision. Let's explore what's possible together.
Book a Clarity Call