by Willow Run Group

Canopy

Tailored to cover your entire business.

A custom-built operations platform. CRM, pipeline, invoicing, AI assistant. Your brand, your data, no monthly fees. Delivered in days.

Early access pricing. 6 of 10 build slots remaining.

Your Business. One Screen.

Canopy dashboard showing pipeline summary, revenue snapshot, tasks, and goals
Emily Dills
Emily Dills
Founder, Emily Dills Coaching LLC

“Working with Steve at Willow Run Group has been a game-changer for my business. He built a custom command center that centralizes everything, from project pipelines and revenue tracking to my daily time management and goal setting.

Beyond the incredible system he built, what truly sets Steve apart is his approach. Our partnership was grounded in trust, clear communication, and genuine collaboration. He didn’t just give me a tool; he built a relationship. If you’re looking to scale your business with a system that feels personal and individualized rather than cookie-cutter, I cannot recommend Steve highly enough.”

You’re running your business across 6 different apps. It’s costing you more than the subscriptions.

Your contacts are in one tool. Proposals in another. Invoicing somewhere else. Tasks in a spreadsheet. Client communication in email. Notes scattered across three apps you barely use. Every month, you’re paying $300 to $500 for this patchwork, and you don’t own any of it.

But the subscription fees aren’t the real cost. The real cost is what falls through the gaps between those systems. The lead you forgot to follow up with. The proposal that sat in your drafts a day too long. The invoice you didn’t send until two weeks after the work was done. That’s revenue you never collect, and it adds up faster than the tool fees ever will.

You didn’t start your business to spend your sharpest hours switching between platforms, re-entering data, and trying to remember which system has the latest version of something. But here you are.

One platform. Built around how you actually work.

Canopy is a custom-built operations platform that replaces your tool stack with a single, branded app. Your CRM, pipeline, invoicing, tasks, and AI assistant in one place. Delivered in days, not months. You own the code and the data.

01

You Own It

Your code. Your data. Your hosting. No vendor lock-in, no subscription trap. If you ever want to walk away, you take everything with you.

02

Built in Days

Not months. Not quarters. Your platform is designed, built, and deployed in 2 to 5 business days. Live and ready to use.

03

Everything Connected

When your CRM, pipeline, proposals, and invoicing live in the same system, follow-ups happen, proposals go out fast, and nothing slips between the cracks.

04

AI Built In

Claude AI is part of the platform, not bolted on. Meeting prep, email drafts, client summaries, task suggestions. It works because it knows your business.

Your First 15 Minutes

You open your laptop and the dashboard already knows what matters today. Two deals need follow-up. A proposal is ready to send. Yesterday’s meeting notes have already been turned into action items and added to your task list. You send the proposal, update the pipeline, and check your revenue numbers. All without switching apps, re-entering data, or trying to remember which tool has the latest version of something.

See What Yours Would Look Like

Free 30-minute walkthrough. No obligation.

Three steps. Live in days.

01

Tell Us About Your Business

A 30-minute conversation about how you work, what tools you use now, and where the friction is. No technical knowledge needed. We map your operations and recommend exactly which modules fit.

02

We Build Your Platform

Your platform is designed, built, and branded to your business in 2 to 5 days. Every module configured to your workflow. Your logo, your colors, your domain. A real product, not a template.

03

You’re Live

You get a 1-on-1 onboarding walkthrough, data migration support, and 90 days of included support. You own the code, the data, and the hosting. It runs independently of us.

Pick what you need. Skip what you don’t.

Every Canopy build starts with the Base, which covers what most businesses need out of the box. Add suites and modules as your business requires.

Always Included

Canopy Base

CRM & Contacts
Organizations
Tasks & Goals
AI Assistant
Calendar & Meeting Prep
Dashboard
Data Export & PDF Gen
Onboarding & Branding
Add-on Suite

Pipeline Suite

+$1,500

Full client lifecycle management. From first contact to signed contract to delivered project. All connected, all in one system.

Deals & Pipeline

Visual deal stages with board and list views

Proposals & Contracts

Generate, send, and track proposals

Projects & Time Tracking

Manage delivery and log hours

Intake Forms

Branded client onboarding forms

Client Portal

Clients see their project status

Stage Checklists & Catalog

Standardize your process

Add-on Suite

Business Suite

$3,000 individually$1,500 bundle

Financial operations and business tracking. Invoicing, expenses, subscriptions, revenue visibility, tax estimates, and mileage. Buy the full suite at 50% off, or add individual modules at $500 each.

Bundle saves you $1,500.

Invoicing
$500

Create, send, and track invoices

Expenses
$500

Categorize and track business expenses

Subscriptions
$500

Track recurring costs and renewals

Revenue Dashboard
$500

Visual revenue tracking (requires Invoicing)

Tax Estimator
$500

Quarterly tax projection tool

Mileage Tracking
$500

Log and categorize business mileage

Premium

Add-ons

Newsletter & Email Marketing
$1,500

Campaigns, sequences, subscriber management, tags, and analytics. Built-in email marketing without a third-party tool.

Booking & Scheduling
$1,000

Public booking page, availability rules, calendar sync, and automated confirmations. Your own scheduling system.

Lead Magnets
$750

Gated content delivery with automatic contact capture. Turn downloads into pipeline leads.

Testimonial Collector
$500

Branded request links, approval workflow, and display-ready testimonials. Social proof on autopilot.

Business Card Scanner
$500

Snap a photo, extract contact details, and save directly to your CRM. No manual data entry.

Inside The Platform

What You’re Getting

A real Canopy build. Every module working, every feature connected.

Canopy pipeline view showing deals at every stage with dollar amounts

Pipeline Management

Every deal tracked. Every stage visible. Nothing falls through.

Canopy revenue dashboard showing contracted revenue, invoiced, and collected totals

Revenue Dashboard

See your money. Contracted, invoiced, collected. All in one view.

Canopy proposals view showing proposal statuses and connected organizations

Proposals

Generate, send, and track proposals. Connected to your pipeline and contacts.

Canopy invoicing view showing invoice statuses, amounts, and due dates

Invoicing

Invoices go out the day the work closes. Track paid, sent, and overdue.

AI That Actually Works

Paste a meeting transcript. Get everything back.

Contacts extracted. Action items created. Opportunities identified. Pipeline updated. From one paste.

Paste a meeting transcript and AI analyzes it instantly

1. Paste the transcript

Drop in notes from any meeting. AI reads the full conversation.

AI extracts summary, key quotes, and identifies contacts from the transcript

2. Contacts extracted

Names, roles, and organizations pulled out and ready to save to your CRM.

AI creates prioritized action items and identifies deal opportunities

3. Action items and deals created

Prioritized tasks, follow-ups, and pipeline opportunities. One click to save.

Ready to Build Yours?

Free 30-minute walkthrough. See your custom build plan before you commit.

Transparent pricing. No monthly fees.

Early Access Pricing: 6 of 10 Slots Remaining

Current prices reflect launch rates. They will increase after the first 10 builds.

Start Here

Canopy Base

$2,500one-time

Everything you need to run your core operations. CRM, contacts, tasks, goals, AI assistant, calendar, dashboard, and more.

  • CRM & contact management
  • Organizations
  • Tasks & goals
  • AI assistant (Claude)
  • Calendar & meeting prep
  • Dashboard & analytics
  • Data export & PDF generation
  • Custom branding & onboarding
  • Activity log
Add-on Suite

Pipeline Suite

+$1,500

Full client lifecycle management. This is where leads stop falling through the cracks and proposals stop sitting in drafts. All-or-nothing bundle.

  • Deals & visual pipeline
  • Proposals & contracts
  • Projects & time tracking
  • Client intake forms
  • Client portal
  • Stage checklists
  • Products/services catalog
Add-on Suite

Business Suite

+$1,500$3,000

Save 50% with the full bundle

Financial tracking and business operations. Get all 6 modules bundled, or add individual modules at $500 each.

  • Invoicing
  • Expense tracking
  • Subscription management
  • Revenue dashboard
  • Tax estimator
  • Mileage tracking
Book a Free Walkthrough

30 minutes. We'll map your modules and give you an exact quote.

Common configurations

$2,500
Base only
Core operations
$4,000
Base + one suite
Most popular
$5,500
Base + both suites
Full platform
$7,000+
Full stack + add-ons
Everything

The real cost isn’t your tool subscriptions.

The average solopreneur spends $350 to $500 a month on business tools. But the real cost is the revenue you never collect.

Your Current Tool Stack
$300-500/month
$3,600 - $6,000
per year. Every year.
And you don’t own any of it.
Revenue You’re Losing
Missed follow-ups, late invoices
$12,000 - $24,000+
per year, conservatively
One missed follow-up per month at $2,000 per client. That adds up fast.
Canopy
One-time investment
$2,500 - $5,500
Once. You own it forever.
Stops the tool bleed and the revenue leak.

Optional: Managed Hosting

Want us to handle the technical side? We keep your platform updated, secure, and running.

Canopy Care

$250/mo
  • Infrastructure monitoring
  • Security & dependency updates
  • Bug fixes
  • Monthly backup verification
  • Email support (48hr response)

Canopy Care Plus

$500/mo
  • Everything in Care
  • Up to 2 hours of changes/month
  • Priority support (24hr response)
  • Quarterly 30-min check-in call
Book Your Build Slot

Free 30-minute walkthrough. See your custom build plan before you commit.

Not ready to book?

Drop your email to get the Canopy product overview PDF and stay updated on availability.

“Why not just use...”

Great tools exist for individual functions. The question is what happens to your revenue when those functions live in separate systems with no connection between them.

Setup time
Canopy2-5 days
Tool Stack2-4 weeks
Custom Agency3-6 months
Cost
Canopy$2,500-$5,500 once
Tool Stack$300-500/month
Custom Agency$30,000-$100,000+
Monthly fees
CanopyNone (hosting optional)
Tool Stack$300-500/mo
Custom AgencyVaries
Customization
CanopyBuilt for your workflow
Tool StackConfigure within templates
Custom AgencyBuilt from scratch
Ownership
CanopyYou own code and data
Tool StackSubscription access
Custom AgencyDepends on contract
Systems to manage
Canopy1 connected platform
Tool Stack5-8 separate tools
Custom Agency1 custom build
Your branding
CanopyFully branded
Tool StackPlatform branded
Custom AgencyFully branded
AI built in
CanopyYes (Claude)
Tool StackAdd-on or separate
Custom AgencyCustom build
Steve Troyer, founder of Willow Run Group

Steve Troyer

22 years in education, 15 in administration and leadership. Five as superintendent of a 2,500-student district with 450 employees and a $32.8 million operating budget. Steve left that role in 2026 to build Willow Run Group and focus on what he’d been doing inside the district for years: building operational systems that reduce the weight leaders carry.

Every Canopy platform is built by Steve personally. Not a team of offshore developers. Not a template generator. A real person who understands what it means to run an operation, because he ran one for two decades. That’s why these platforms work the way they do. They’re built from the operator’s perspective, not the engineer’s.

Former Superintendent22 Years in Education$32.8M Operating BudgetAI Strategy Practitioner

Frequently Asked Questions

A fully custom operations platform built and deployed for your business. This includes a web application with your branding, hosted on your own infrastructure, with every module you select configured for your specific workflow. You also get a 1-on-1 onboarding walkthrough, data migration assistance, and 90 days of included support.
Most builds are completed in 2 to 5 business days after your initial consultation. The timeline depends on which modules you select and how much customization your workflow requires. You will have a clear timeline before you commit.
No. Canopy is designed for business owners, not developers. If you can use email and a web browser, you can use Canopy. We handle all the technical setup, deployment, and configuration. You just log in and work.
You can add any module or add-on at any time after your initial build. Need invoicing six months from now? We add it. Want to upgrade to the full Business Suite? Done. Your platform grows with your business.
Yes. Completely. You own the source code, the data, and the hosting account. If Willow Run Group disappeared tomorrow, your platform would keep running. There is no vendor lock-in, no proprietary system, and no subscription required to keep using what you paid for.
Those are strong tools for what they do. The difference is scope and connection. Most businesses end up using 5 to 8 of them together, and the gaps between those systems are where revenue gets lost. A lead in one tool, a proposal in another, an invoice in a third. Canopy puts all of that in one connected platform built around your specific workflow. You own the code and data, there are no monthly subscription fees, and it replaces the stack instead of adding to it.
Every build includes 90 days of support. If something breaks during that window, we fix it at no charge. After 90 days, you can either handle things yourself (you own the code), or sign up for a Canopy Care plan starting at $250/month for ongoing monitoring, updates, and bug fixes.
Absolutely. We offer a free 30-minute walkthrough where you can see a live Canopy platform, ask questions, and get a custom recommendation for your business. No sales pitch, no obligation.
Canopy is built on production-grade infrastructure (Next.js, Supabase, Vercel) that scales automatically. The same tech stack that powers apps serving millions of users. Whether you have 1 employee or 50, the platform handles it without performance issues or architecture changes.
Every build starts with the Canopy Base at $2,500, which includes CRM, contacts, tasks, AI assistant, calendar, dashboard, and more. From there, you add the suites and modules you need. The Pipeline Suite is $1,500 (all-or-nothing). The Business Suite is $1,500 for all 6 modules or $500 each. Premium add-ons are priced individually. You only pay for what you use.
Steve Troyer builds every Canopy platform personally. 22 years in education, 15 in administration and leadership, former superintendent, now founder of Willow Run Group. You are not working with a faceless agency or an overseas team. You are working directly with the person who designs, builds, and delivers your platform.

Ready to run your business from one place?

One platform. Custom-built for how you work. Delivered in days. Your brand, your data, no monthly fees.

6 of 10 early access slots remaining. Prices increase after the first 10 builds.

No contracts. No obligation. Free 30-minute walkthrough to start.

Start Your Build